The Challenge: Client : "We need a very simple, yet effective film that talks to the TV watching audience of Kerala."

The Solution: I wanted to move away from the usual husband-and-wife conversation film. Instead of following a familiar structure, I looked for a narrative twist. Since teachers are traditionally the ones who educate students, I reversed the roles and built the film around students educating their teacher about the new offer

The Result: The campaign delivered immediate results, with Kalyan Silks witnessing a tremendous spike in sales after its launch