The Challenge: Client : “We feel like Malayalis are slowly forgetting the game. We need something viral to refresh their memory”

The Solution:The legendary travelogue program Sancharam and its iconic narration resonate with both Gen Z and Millennials alike. How about we create a BGMI version of Sancharam, featuring the same iconic voice of Anish Punnan Peter?

The Results: Probably one of the most shared gaming ads in history, this video garnered over 350K likes, 450K shares, and more than 17 Million views on Instagram & 8 Million views on Youtube.