The Challenge: Client : “The target audience are school teachers, principals, students and parents, give us a theatre ad they can’t ignore!”

The Solution: There isn't a Malayali who isn’t familiar with the iconic Ananthan Nambiar and Kunji Raman from the film Nadodikkattu. How about giving them a film featuring these two legendary characters and their unforgettable dialogues?

The Result : This ad played during the interval while I was watching Empuraan in a packed Padma Theatre in Cochin and I can vouch that the crowd loved it!